Brands. Sneakers. Z Generation

This book is for adults, brand leaders, and parents alike, as well as teenagers and sneaker fans alike. Reaching the generation is a challenge for many brands. You can read the story of many interesting brands in the book, pondering the recipes for success of new generation brands, openly and wisely tasting social issues from the perspective of youth, Tomi, so DABLTY. "... adults are slowly talking about us as something of a separate race. 'Generation Z.' We call older people not 'Generation Y' but adults. That's why I'm now officially renaming ourselves 'young.' Sounds better, more realistic. " Write Thomas Trunk. Tamás Trunk, Dablty, has been a sneaker fan for many years. The sneaker culture, ie the culture of street sports shoes, started from the USA decades earlier with the hip-hop movement, and today it connects the masses of young people here in Hungary as well. Who are the sneakerheads, what is a resell and what does a camping look like, so "sleeping in the street in front of a store"? The book also gives an insight into this interesting world. The book Sneaker, Brands, Generation Z is an inspiring, light-hearted, forward-looking and honest read at once about everything that surrounds us. This book is for adults, brand leaders, and parents alike, as well as teenagers and sneaker fans alike. Reaching the generation is a challenge for many brands. You can read the story of many interesting brands in the book, pondering the recipes for success of new generation brands, openly and wisely tasting social issues from the perspective of youth, Tomi, so DABLTY. "... adults are slowly talking about us as something of a separate race. 'Generation Z.' We call older people not 'Generation Y' but adults. That's why I'm now officially renaming ourselves 'young.' Sounds better, more realistic. " Write Thomas Trunk. Tamás Trunk, Dablty, has been a sneaker fan for many years. The sneaker culture, ie the culture of street sports shoes, started from the USA decades earlier with the hip-hop movement, and today it connects the masses of young people here in Hungary as well. Who are the sneakerheads, what is a resell and what does a camping look like, so "sleeping in the street in front of a store"? The book also gives an insight into this interesting world. The book Sneaker, Brands, Generation Z is an inspiring, forward-looking and honest read for all generations.